The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's hectic service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the distinct obstacle of … Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, and also various other facts about modern-day B2B advertising. We discuss exactly how the purchasing trip is currently entirely fragmented and the manner in which community structure can help marketers take back control of the disco… Read More